Expert Web Designer | Elevate Your Digital Presence

HOW I BECAME AN EXPERT WEB DESIGNER, A JOURNEY THROUGH DESIGN, INNOVATION, AND GROWTH

With over 10 years of experience as an expert web designer, I have worked with some of the most prestigious names in the industry, including Porsche, Dutton Garage, and Cox Automotive. Throughout my career, I have developed hundreds of SEO-optimized websites for car dealerships across Canada and the USA, mastering web design, UX/UI, and digital strategy to enhance their online presence and drive sales.

In 2020, I expanded my expertise beyond the automotive world, launching a freelance web design business to serve a diverse range of clients. From cybersecurity firms to fashion brands, beauty salons, and e-commerce stores, I now create custom websites that combine SEO-driven strategy, creative UX design, and high-performance functionality to help businesses thrive online.

A Global Perspective on Digital Design

Born between France and Portugal, I developed a deep appreciation for travel, culture, and design. After earning a Master’s degree in Journalism and Communication, I pursued new experiences beyond Europe. I moved to Sydney, Australia, where I immersed myself in a new culture, perfected my English, and began my journey into digital content and marketing.

Luxury Automotive & Digital Innovation

My career took off in the luxury automotive industry, working with Porsche Melbourne and later Dutton Garage, one of the most prestigious dealerships in the Southern Hemisphere. There, I handled digital marketing, high-end vehicle photography, and online inventory management, helping to showcase rare and exclusive vehicles. This experience sharpened my skills in visual storytelling, branding, and digital sales strategies—all of which I now apply to web design.

The Transition into Web Design

My expertise in digital automotive solutions led me to Cox Automotive, where I spent seven years designing and developing websites for car dealerships across Canada and the USA. I mastered platforms like WordPress, Shopify, and custom CMS solutions, ensuring each site was SEO-optimized, mobile-friendly, and designed to convert visitors into buyers. Working on hundreds of projects, I gained in-depth knowledge of automotive digital strategy, online lead generation, and performance marketing.

Expanding into Freelance Web Design

In 2020, I expanded my expertise beyond the automotive sector by launching a freelance web design business, helping clients across a wide range of industries. From business websites to e-commerce stores, I have crafted tailored digital experiences that elevate brands and enhance user engagement. By seamlessly blending aesthetics with functionality, I ensure that every website I create is visually striking, intuitive, and designed to deliver real results.

Commitment to Innovation & Growth

To stay ahead in the fast-evolving digital landscape, I have continuously invested in expanding my skill set, mastering not only the latest SEO techniques, UX/UI trends, and digital marketing strategies but also deepening my expertise in web development, including HTML, CSS, and JavaScript. My passion for innovation led me to complete bootcamps and earn online certifications in e-commerce, AI, and advanced UX/UI design, ensuring I stay at the forefront of industry advancements.

Sharing My Knowledge

After years of hands-on experience in web design, digital marketing, and e-commerce, I felt the need to give back and help others develop their skills. That’s why I created a series of online courses, designed to teach business owners, aspiring designers, and entrepreneurs how to build high-performing websites, master SEO, and develop effective digital strategies. Through these courses, I share the insights and techniques I’ve gained over the years, helping others navigate the digital world with confidence.

COMING FULL CIRCLE

Looking back, my journey has truly come full circle—from immersing myself in various industries and refining my craft to now sharing my expertise with others. What began as a passion for design, technology, and digital strategy evolved into a career that allowed me to work with some of the most prestigious names in the automotive, business, and e-commerce sectors. Along the way, I honed my skills through hands-on experience, continuous learning, and specialized training, always pushing the boundaries of what I could achieve.

Now, beyond working with clients to create high-performing websites, I am committed to empowering others through my educational content and online courses. By teaching aspiring designers, entrepreneurs, and business owners how to build their own digital presence, I aim to pass on the knowledge and strategies that have shaped my career. Whether through client projects, mentorship, or training programs, my mission remains the same: to create, innovate, and inspire in an ever-evolving digital world.

"It's the journey
not the
destination"

– Ralph Waldo Emerson

"It's the journey
not the destination"